Structuring a Website Design(color scheme and placement of components) Responsive Website -> Developing a website to work well on different devices(desktop, tab, mobile phone) http://aspireid.com/web-design/tips-make-website-look-great-devices/ Pages(Navigation, Sitemap) Usability(search features, other user friendly features) Content Content is still the king. Writing content for the website is a very challenging task. You may read the following articles for references. http://www.contentfac.com/10-web-content-writing-punctuation-rules-to-live-by/ http://www.contentfac.com/even-more-web-content-writing-tips/ https://blog.kissmetrics.com/ingredients-of-great-content/ http://www.openvine.com/small-business-internet-blog/9-tips-for-writing-great-business-website-content http://www.enchantingmarketing.com/writing-for-the-web-vs-print/